Concert promoter and ticket seller Live Nation said this week that it bought a controlling stake in annual music festival Bonnaroo.
Bonnaroo takes place every June in Manchester, and attracts around 100,000 people. This year’s lineup includes Billy Joel, Mumford and Sons, Earth, Wind and Fire, Kendrick Lamar and more.
Live Nation did not disclose how much it paid for the stake in Bonnaroo.
Superfly and AC Entertainment, which founded Bonnarroo 13 years ago, will continue to run its day-to-day operations.
Additionally, Live Nation now also owns a share of the Bonnaroo property in Coffee County.
DUBS Acoustic Filters (PRNewsFoto/Doppler Labs)
Doppler Labs, the New York City-based technology company has announced that it has struck a multi-year partnership with entertainment company Superfly to make DUBS Acoustic Filters the official earplug of Bonnaroo in Manchester, TN.
DUBS Acoustic Filters are stylish, high-design earplugs that utilize advanced acoustical physics to reinvent hearing protection. By leveraging the way the ear processes sound, the DUBS accomplish two goals together: lowering sound by roughly 12 dB, and preserving audio fidelity. The DUBS Acoustic Filters will be available for sale to all attendees throughout the festival grounds.
